Today, eCommerce is evolving for all industries, cannabis included, and merchants are making strategic visual decisions that go far beyond building a clean, responsive website. Visual merchandising has been a science associated with brick-and-mortar stores, however, this psychological ‘feng shui’ is now being adopted and refined for online cannabis merchandising.
We turned to the experts, Krista Raymer and Leandra Reid, Co-Founders & CEO’s of Vetrina Group. With over 3 decades of retail experience under their belts, Vetrina Group specializes in driving profitability to cannabis retailers faster by optimizing their operational efficiency using data-driven decision-making.
Vetrina Group shared some of their…
Well, our second wave has finally arrived, and for some major cities in Ontario, this means that we’re heading back into lockdown.
So, what does this mean for cannabis retailers??
Well, to support cannabis retail stores licensed and authorized by the and cannabis consumers in the regions in Lockdown (colour code: grey), the Government of Ontario is allowing those retail stores to complete sales through delivery and curbside pick-up services.
The cannabis market has been priming itself for the big time, but getting rules in-place takes time and trust. Only select states and provinces have been able to experience the full freedom of having an online dispensary to pair with their in-store experience, including pickup and delivery — and for those areas, business is booming! It wasn’t until COVID-19 struck, that regions decided to enforce temporary regulations, which allowed dispensaries to, not only sell products online but also to allow for in-store/curbside pickup & delivery services to help manage demand amid physical distancing efforts.
For the first time in history…
Change has struck the retail world; evolving from what was once a structured, in-person experience, to a world under lockdown. Businesses thrived off of their ability to be flexible and adapt to new ways of selling and providing services at a distance.
As new consumer behaviours have formed since the beginning of the outbreak, it could mean that cannabis retail is in for a change! …
We’ve seen regions welcome the idea of cannabis delivery as an emergency measure put in place for the duration of COVID, but we also see progressive regions, who have already been offering this service and continue to see wicked success.
Offering cannabis delivery is a rising trend across North America where regulations allow, and in these regions and it’s quickly becoming consumer’s preferred way to shop.
So how do you go about adding cannabis delivery to your dispensary?
Before going right into how to add cannabis delivery, first, let’s cover why you should do it in the first place.
Companies like Opentable, Amazon, and UberEats have paved the way and set industry standards for providing customers with convenience. Consumers overwhelmingly opt for quality and price when asked what matters most when shopping, while just 1/10 mention convenience. So while convenience is not cited to be at the top of shopper’s minds when they’re filling their cart, it is cited as the reason why 97% of purchases were abandoned at the last second — introducing click and collect for dispensaries.
2020 continually proves how powerful e-commerce is and that it’s here to stay. Over time, consumers demand more options that…
When it comes to opening a dispensary, you end up becoming the master of most trades; having to learn processes from finding a location, managing licensing, overlooking construction, plus figuring out how to staff, estimating and ordering inventory, and the list could go on.
Now it comes time to learn about selling online, but how do you even start to go about choosing technology like this, and what are some of the key features that you should be looking for before you invest?
Adopting an e-commerce solution for your store is a lot more than something that puts your products…
Cannabis retail has always faced challenges; from the exhausting processes to get a retail license, to the full build-out of the store, and then finally the restrictions for what these stores and brands can and cannot say out loud to the public.
But with destigmatization on the rise and the growth rate of our canna-curious consumers continuing to boom, retail stores should really consider how they can work towards building a lifetime following.
One major curveball is understanding how to differentiate your store from your local competition while selling the same products, but another is navigating and executing a plan…
I’m positive that if on January 1st, 2020, someone asked you if you thought we’d see legal cannabis home delivery in Ontario this year, that most of you probably would have (unfortunately) said no.
Considering the fact that in Canada, recreational cannabis has been federally legal since October 2018 and it took until January 2020 to get edibles on retail shelves — it’s a fair assumption for why you’d pump the brakes when it comes to home delivery suddenly being allowed.
Well, facing a global pandemic, emergency measures have gone into place, forcing businesses deemed non-essential to temporarily shut down…
COVID-19 has put our world into a state of uncertainty and created a sizable dent in global growth.
When we come to the day where businesses can resume as normal, states will face difficult decisions about where to allocate the remainder of their budget, meaning that we could see employees laid off and government-funded programs cut to try and balance the loss.
The virus is forcing businesses to halt altogether, and across the planet, and even Goldman Sachs stated that “financial service giants predict no earnings growth this year and modest earnings growth in 2021”.
It bears the question of…